There are two sections in a brand. One is product and the other is how to sell that product, or what you call as advertising. And in the world of advertising, a lot rides on the tagline of the brand. They have more power than people actually realize. Finalizing those few precious words which perfectly sum up and define the brand and are also easily relatable to people, is no mean task.
With Apple releasing the new AirPods with iPhone 7 in 2016, people have never been more disappointed the smartphone brand. So what if it is wireless, so what if it is sleek, so what if it is state of the art technology? It doesn’t solve the purpose, which is high quality sound, and that is what counts at the end of the day.
Though sunglasses original purpose was to act as a protective eyewear, now it is more of a fashion accessory. of course it still serves the purpose of protecting the eye, but now people not only use it during the daytime, but in the night as well, at least the celebrities do. And with so many wonderful brands like Oakley, Gucci, Fendi, etc. involved in making the best sunglasses in the world, the style quotient is bound to go up. That is what we will be discussing here.
Unlike today, hats used to be a very common accessory for men earlier, which also led to the inception of some of the best hat brands during that era. But one knows how quickly the trends can change in the fashion industry. As the decades past, the hat industry started talking severe blows, and by the 1990s it eventually got cornered into a much smaller business than what it was earlier. But, all is not gone. We still have some amazing brands which are exclusive and produce some of the best hats in the world.
There are so many brands you come across every day, and if it’s not directly though their product then it’s through their logo. But we hardly pay attention to the amount of detailing in a logo and notice whether they have any secret meaning as well. Of course, not all brands logos contain a hidden message, but you will be surprised to know that there are many brands, with whom you are extremely familiar with, have strategically designed their logos to depict something meaningful about their brand.
If you have been missing it all this while, it’s time to notice them now.